Podcasting 101

Today, I did an interview with Cheryl and Rick from In2Communications

Below are the tips and resources I talked about.

I talked about starting a podcast and the lessons I've learned.


Here are some of the tips I talked about:


What are the top three biggest mistakes that are being made when it comes to podcasting?


1. Not spending the money on some decent equipment. That being said it’s not necessary to mortgage your home nor do you have to build a home studio. Technology has come a long way due to virtual work, Zoom, Apple ear buds etc but audio needs to sound crisp – crackling sounds can be distracting. (See resources below)


2. Thinking you are going to start building a big audience immediately and make it a full-time job. The Joe Rogan Experience started over 10 years ago. Last year the show’s exclusive rights with Spotify were valued at 100 million dollars. It takes awhile to build an audience, even if you already have a community or following.


3. Not getting started because you think the market is saturated. (See stats below)


What are 3 tips on how to get started with podcasts?


1. Listen to lots of podcasts, research them – listen for what you do like and listen for what you know you don’t want to do – listen to find out who your competition might be.


2. Know your why and know your how – What do you want to accomplish? Do you want to build your brand? Educate listeners? Get sales leads? Have fun with a friend? Get cool swag to review? And what format do you want to do? Interview-style? Narrative? Panel discussions?


3. Invest in the best equipment you can afford. Music City – used to be called the PA Shop - I mentioned in the interview. More resources and suggestions below.


Why are podcasts so popular, and why are businesses adding them to their marketing mix?


Think of all the mediums like newspapers, cable TV, YouTube, Netflix, where folks consume news, information and entertainment. Which of those mediums lets you multitask?

You can listen to a podcast while exercising, driving, doing housework, working. It is the busy person’s medium and stats show folks that listen to podcasts are affluent and the dedicated listeners fall into the 18-34 age group, so often a prime target audience for ad buyers. Some more listening stats below.


Is the podcasting industry saturated?


As of 2020, medium comparison:


• 2 BILLION monthly active YouTube users

• 600 million blogs

• 800,000 podcasts in Canada, 2 million worldwide


Resources for podcasting stats:


2020 stats for Canadian podcast listening audience: https://www.canadianpodcastlistener.ca/


Edison is kind of the 'recognized' resource in the industry, as well as Neilson - These stats are American but the most up to date: https://www.podcastinsights.com/podcast-statistics/


Equipment


MusicCity


Mics - Blue Yeti , Rode I actually have an old Shure mic that works magic. It's an older version of this one


I bought this arm four years ago and it still works well. It screws into the side of my desk. It's convenient in that it makes space for the laptop and mixer etc.


Headphones - I have these and love them Audio-Technica is also a good name.


Here's a starter kit.


A little higher price point


We record remotely, so I use a mixer that links to my iPhone and we use Skype so we can see each other. The mixer goes into my MacBook Pro and I use Garage Band to record and to edit. Zencastr is another platform you can use to record remotely and see the person you are talking to. You can also use Zoom. If you record the session, Zoom automatically saves the audio/video file together but it also saves an audio-only file.


TIP: Remember to make sure your remote subject has a decent microphone so their audio quality is also good.


Other audio editing platforms:


Free - Audacity

Adobe Audition

Hindenburg